Laroy Group

General information

Laroy Group is an international family firm, specialising in food and other supplies for pets. Some 225 staff, active at five sites in Belgium, the Netherlands, France and Germany achieve a total turnover of 65 million euros. Laroy Group makes food for birds and small mammals, mainly under its own familiar brands Cédé, Witte Molen and Duvo, as well as private label production. It also distributes other supplies for all domestic animals under its own brands, such as Duvo+, and as a partner of some major international brands.

The recent developments enables us to create benefits of scale and extra punch in order to make our ambitious plans a success. Which will help us become an even stronger partner for pet business. With yet more drive, under the motto ‘excellence in pet products’ we will continue to work for the future. More than fifty years ago we started as a tiny one-man business. Thanks to the confidence you have placed in us, today we have grown to become one of the best performing production and distribution partners in the pet sector.

We intend to further support our customers in getting their shops to prosper, thereby sharing our knowledge and years of experience in shop design, product information, product choice and numerous other topics.

Thanks to the daily efforts of all our staff Laroy Group has become a family business operating internationally in the field of pet nutrition and accessories. Our sales teams in Belgium, Luxembourg, the Netherlands and France keeps retailers and professionals informed about our comprehensive range of more than 10,000 items. In addition we keep in close touch with a range of wholesalers and chain stores in over 60 countries to which we export.